GIOCONDA LAW BLOG: Cutting Edge Issues in Brand Protection: branding

The Gioconda Law Blog is a blog about cutting edge issues in brand protection and trademark litigation.

Showing posts with label branding. Show all posts

Showing posts with label branding. Show all posts

Thursday, February 12, 2015

Borrowing and Branding: Loyalty and Expansion Through Debt

What do borrowing money and creating an established brand have to do with one another? It turns out, quite a bit. Here is...

Wednesday, July 16, 2014

What Can Be Learned from the Meteoric Rise of the Kardashian Brand?

© Glenn Francis, www.PacificProDigital.com The story of how a 33-year old Los Angeles socialite with no discernible talents went from re...

Monday, August 26, 2013

Are Cheap Stunts That Invite Negative Attention a Good Form of Branding?

In 1984, newly minted singer Madonna achieved global recognition after the release of her s...

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Joseph C. Gioconda, Esq.

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