GIOCONDA LAW BLOG:  Cutting Edge Issues in Brand Protection

The Gioconda Law Blog is a blog about cutting edge issues in brand protection and trademark litigation.

Showing posts with label brands. Show all posts
Showing posts with label brands. Show all posts
Monday, March 17, 2014

The Drive to Luxury: Commodity Fetishism or Innate Human Need?

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Over the last several decades, across the globe, there has been a marked increase in consumers' collective ...
Sunday, May 12, 2013

The Seven Dollar Toaster - How Brands Decline in a Disposable Economy

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In 2012, I purchased a Toro brand lawmower at Home Depot for $400.  This lawnmower was supposedly "guaranteed to star...
Wednesday, July 18, 2012

Mistakes Some Brands Make

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For all the discussion of the outer limits of brand protection explored by companies who are pushing the envelope, here are five common mist...
Sunday, July 8, 2012

Pop Art: Free Expression or Trademark Infringement?

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A frequently-asked question of Intellectual Property lawyers relates to pop artists' use of famous, trademarked products in the conte...
Tuesday, July 3, 2012

Online Counterfeiting Likely to Escalate

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Numerous federal lawsuits have been filed by Intellectual Property owners in recent years to attempt to address the intensifying online...
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Joseph C. Gioconda, Esq.
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