GIOCONDA LAW BLOG:  Cutting Edge Issues in Brand Protection

The Gioconda Law Blog is a blog about cutting edge issues in brand protection and trademark litigation.

Showing posts with label consumer products. Show all posts
Showing posts with label consumer products. Show all posts
Tuesday, July 15, 2014

The Profound Ways that Wal-Mart Affects the Brands That It Sells

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There is certainly no shortage of commentary on how the unprecedented expansion of Wal-Mart has affected American society, both for goo...
Monday, March 17, 2014

The Drive to Luxury: Commodity Fetishism or Innate Human Need?

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Over the last several decades, across the globe, there has been a marked increase in consumers' collective ...
Monday, November 11, 2013

Preliminary Injunction Against MAXIM Deodorant Denied, Court Finds "Insufficient" Harm to the Brand From Unlicensed Use

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In a startling decision , a federal court refused to grant a court order against the continued unauthorized use the trademark "MAXIM...
Sunday, May 12, 2013

The Seven Dollar Toaster - How Brands Decline in a Disposable Economy

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In 2012, I purchased a Toro brand lawmower at Home Depot for $400.  This lawnmower was supposedly "guaranteed to star...
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Joseph C. Gioconda, Esq.
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