GIOCONDA LAW BLOG:  Cutting Edge Issues in Brand Protection

The Gioconda Law Blog is a blog about cutting edge issues in brand protection and trademark litigation.

Showing posts with label descriptiveness. Show all posts
Showing posts with label descriptiveness. Show all posts
Thursday, November 14, 2013

The Selfie Trademark: Struggling to Own the New Slang

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In the modern world of interactive social media, new words are invented, used and discarded at lightning speed. Indeed, the lexicon o...
Friday, July 6, 2012

Is "CHIPOTLE" a Valid Trademark?

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Chipotle chilis - meco variety The word " chipotle " comes from the  Nahuatl  word chilpoctli meaning "smoked chili peppe...
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Understanding Trademark Bullying

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Many successful companies seeking to aggressively protect their intellectual property portfolio of valuable brands have been accused of...
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Joseph C. Gioconda, Esq.
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