GIOCONDA LAW BLOG:  Cutting Edge Issues in Brand Protection

The Gioconda Law Blog is a blog about cutting edge issues in brand protection and trademark litigation.

Showing posts with label psychology. Show all posts
Showing posts with label psychology. Show all posts
Monday, March 17, 2014

The Drive to Luxury: Commodity Fetishism or Innate Human Need?

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Over the last several decades, across the globe, there has been a marked increase in consumers' collective ...
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Joseph C. Gioconda, Esq.
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