GIOCONDA LAW BLOG: Cutting Edge Issues in Brand Protection

The Gioconda Law Blog is a blog about cutting edge issues in brand protection and trademark litigation.

Showing posts with label publicity. Show all posts
Showing posts with label publicity. Show all posts
Monday, August 26, 2013

Are Cheap Stunts That Invite Negative Attention a Good Form of Branding?

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In 1984, newly minted singer Madonna achieved global recognition after the release of her s...
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Joseph C. Gioconda, Esq.
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