GIOCONDA LAW BLOG:  Cutting Edge Issues in Brand Protection

The Gioconda Law Blog is a blog about cutting edge issues in brand protection and trademark litigation.

Tuesday, July 29, 2014

After Two Disasters, Malaysia Airlines Considers Its "Re-Branding" Options

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Malaysia Airlines has experienced two unbelievable tragedies in less than four months.  First, Flight MH370 completely vanished without ...
Thursday, July 17, 2014

Have California's Likeness Laws Gone Off the Deep End?

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An alleged misappropriation of Lohan's likeness As recently noted by Professor Marc Edelman on Forbes , the civil lawsuit filed by L...

Noriega Sues in L.A., Demanding "Lost Profits" from Likeness in Game

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Noriega's Mugshot In a newly-filed case in Los Angeles that is likely to even further tarnish the reputation of plaintif...
Wednesday, July 16, 2014

What Can Be Learned from the Meteoric Rise of the Kardashian Brand?

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© Glenn Francis, www.PacificProDigital.com The story of how a 33-year old Los Angeles socialite with no discernible talents went from re...
Tuesday, July 15, 2014

The Profound Ways that Wal-Mart Affects the Brands That It Sells

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There is certainly no shortage of commentary on how the unprecedented expansion of Wal-Mart has affected American society, both for goo...

Can the Swastika Seriously Be "Rehabilitated"?

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Ancient pottery with a swastika Without a doubt, the most shocking and recognizable symbol of modern racial hatred is the sw...
Thursday, July 10, 2014

Service of Process Can Frustrate IP Rights

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Service of process is the fairly mundane procedure by which a party to a lawsuit gives an appropriate notice of initial legal ...
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Joseph C. Gioconda, Esq.
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