GIOCONDA LAW BLOG:  Cutting Edge Issues in Brand Protection

The Gioconda Law Blog is a blog about cutting edge issues in brand protection and trademark litigation.

Monday, March 2, 2015

Some Multinational Corporations Deliberately Frustrate Due Process

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It seems like a matter of common sense that if someone regularly and systematically does business within the United States, that person or...
Tuesday, February 24, 2015

Branding A Necessary Evil: Insurance

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Benjamin Franklin once wrote that the only certainties in life are death and taxes.  If he had lived in 2015, he might have ad...
1 comment:
Thursday, February 12, 2015

Borrowing and Branding: Loyalty and Expansion Through Debt

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What do borrowing money and creating an established brand have to do with one another?  It turns out, quite a bit. Here is...
Wednesday, February 11, 2015

The BigLaw Gap Widens: Winners and Losers

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As I have previously noted , one of the most controversial topics of debate and discussion among both lawyers and non-lawyers alike (for ...
Friday, February 6, 2015

Katy Perry Dubiously Claims to Own Copyright in Shark Costume from the Superbowl Halftime Show

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During singer Katy Perry's performance at the halftime show at the 2015 Superbowl , a variety of amusing costumes depicting sharks and...
1 comment:
Friday, January 16, 2015

National Parks Battle Over Trademark Rights to Souvenirs and T-Shirts

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Yosemite Valley, 2013 Tuxyso / Wikimedia Commons / CC According to USA Today , the National Park Service has become embroiled in a bitt...
Tuesday, August 5, 2014

Observations on IP Lawyer Billing Rates

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No law-related topic generates more controversy and debate than lawyers charging money for their services. Needless to say, private prac...
1 comment:
Tuesday, July 29, 2014

After Two Disasters, Malaysia Airlines Considers Its "Re-Branding" Options

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Malaysia Airlines has experienced two unbelievable tragedies in less than four months.  First, Flight MH370 completely vanished without ...
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Joseph C. Gioconda, Esq.
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