GIOCONDA LAW BLOG:  Cutting Edge Issues in Brand Protection

The Gioconda Law Blog is a blog about cutting edge issues in brand protection and trademark litigation.

Wednesday, August 17, 2016

When Little Things Matter

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Lawyers and accountants are often chided for paying way too much attention to details that seem relatively insignificant.  A comma here, a d...
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Wednesday, May 13, 2015

Some Clients and Industries Are "Better" to Represent than Others

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A hushed and taboo topic of conversation that lawyers rarely write much about is what clients and industries are "better" to rep...
Monday, March 2, 2015

Some Multinational Corporations Deliberately Frustrate Due Process

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It seems like a matter of common sense that if someone regularly and systematically does business within the United States, that person or...
Tuesday, February 24, 2015

Branding A Necessary Evil: Insurance

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Benjamin Franklin once wrote that the only certainties in life are death and taxes.  If he had lived in 2015, he might have ad...
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Thursday, February 12, 2015

Borrowing and Branding: Loyalty and Expansion Through Debt

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What do borrowing money and creating an established brand have to do with one another?  It turns out, quite a bit. Here is...
Wednesday, February 11, 2015

The BigLaw Gap Widens: Winners and Losers

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As I have previously noted , one of the most controversial topics of debate and discussion among both lawyers and non-lawyers alike (for ...
Friday, February 6, 2015

Katy Perry Dubiously Claims to Own Copyright in Shark Costume from the Superbowl Halftime Show

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During singer Katy Perry's performance at the halftime show at the 2015 Superbowl , a variety of amusing costumes depicting sharks and...
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Friday, January 16, 2015

National Parks Battle Over Trademark Rights to Souvenirs and T-Shirts

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Yosemite Valley, 2013 Tuxyso / Wikimedia Commons / CC According to USA Today , the National Park Service has become embroiled in a bitt...
Tuesday, August 5, 2014

Observations on IP Lawyer Billing Rates

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No law-related topic generates more controversy and debate than lawyers charging money for their services. Needless to say, private prac...
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Joseph C. Gioconda, Esq.
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