What is
Swedish-furniture maker IKEA's trademark worth?
The official price in 2012 is 9 billion euros, or 11.1 billion dollars.
That's
how much the trademark was valued during a recent transaction where it was
assigned to one of IKEA's subsidiaries.
Ikea is a
family-owned company and was founded in 1943 by Ingvar Kamprad. At the
age of 86, Kamprad is still actively involved in the business.
Believe
it or not, IKEA is not the most valuable brand in Sweden.
The
clothing retailer Hennes & Mauritz (H&M) ranks first with its trademark
estimated at 15 billion euros, or 18.5 billion dollars.
