Today, Tory Burch got tough on fakes. The designer's company filed four new lawsuits against companies allegedly dealing in counterfeit Tory
Burch products.
WWD reports
that four cases all deal with manufacturers and wholesalers of jewelry featuring
hardware identical to the brand’s trademarked “TT” logo.
Their legal team
described the four cases as separate but “interconnected”, and chief legal
officer Robert Isen emphasized that the designer has “long been
vigilant in defending [its] intellectual property, and will continue to take
counterfeiting and copyright infringement seriously.”
In all four
cases, Burch is seeking “unspecified damages and injunctive relief.” In other cases previously filed by Tory Burch, the defendants were cybersquatters, primarily
based in China, and (as in most cases like it) only a portion of the damages were recovered by
seizing PayPal accounts and other assets.
This time, the defendants include a California boutique, two New York-based companies, and a Chinese
company with a New York showroom and frequent tradeshow presence, the latter of
whom showed the spurious goods to a private investigator.
