Thursday, August 22, 2013

Umami Burger Chain Loses Bid to Block Pizzeria's Use of "Umami"


According to its Wikipedia entry, "UMAMI /uːˈmɑːmi/, a savory taste, is one of the five basic tastes, (together with sweetsourbitter and salty)."  Its linguistic origins are Japanese:  "A loanword from the Japanese (うま味), umami can be translated "pleasant savory taste".

A non-profit organization, the Umami Information Center (UIC) was established in 1982 in order to convey accurate information about umami as a basic taste. According to the UIC, the umami flavor is attracting the attention of chefs around the world, in part due to the boom in Japanese food.

However, the word has not left those American chefs trying to brand it into a trademark with a very pleasant taste in their mouths.

The gourmet hamburger chain had filed a trademark infringement case against Umami Mia Pizzeria, LLC in federal court in Austin, Texas. The Umami Burger chain boasts numerous locations in high-end areas in southern and northern California, as well as in Miami, Florida and Greenwich Village, New York.

According to its website, Umami Burger's founder Adam Fleischman developed the high-end burger restaurant concept dedicated to the all-American classic food after developing a palate for fine wines and managing some of Los Angeles' finest wine bars. He opened his first Umami Burger on La Brea [California] in 2009.

Its menu boasts burgers covered in "house-made truffle cheese," "port-caramelized onions," and even "Welsh Rabbit burgers." The New York City establishment boasts a 3 hour wait.


The Texas upstart, Umami Mia Pizzeria is located solely in Austin, and offers a more pizza-centric menudevoid of any type of hamburgers.

After holding a hearing, Federal District Court Judge Sam Sparks was apparently unconvinced that UMAMI could function as a trademark in this instance, and rejected the argument that consumers would likely be confused into associating the restaurants.

It is worth noting that Fleischman's recent difficulties in successfully monopolizing "UMAMI" as a trademark are not novel, and the word has endured a tortured history under U.S. trademark law.

For example, in 1995, Tucker Food Products, Inc., a Missouri company, had sought to trademark the word UMAMI in connection with sauces and marinades, volunteering that the "English translation of 'UMAMI' is 'deliciousness', 'taste', 'flavor' and/or 'relish'."  The mark was approved for publication, but Tucker never filed any statement of use, so the mark was later deemed abandoned.

Subsequently, the trademark "UMAMI" became successfully registered in 2009 by Mastronardi Produce, a Canadian company, in connection with tomatoes.

Initially, the Trademark Office deemed the word UMAMI "merely descriptive" as used in connection with tomatoes and refused Mastronardi's application on the basis that the term UMAMI merely described its taste.  According to the U.S. Trademark Office, UMAMI "is sometimes considered to be a fifth basic taste along with sweet, sour, salty, and bitter."  Further, ripe tomatoes are apparently rich in components that lead to UMAMI.

However, Mastronardi's trademark lawyers were able to convince the Trademark Office that "UMAMI TOMATO" currently has no particular linguistic significance in the trade or industry, and as such, is not descriptive of anything in particular about tomatoes. By further offering to disclaim any rights to the word "TOMATO," the Trademark Office permitted the mark UMAMI to become a registered trademark for tomatoes.

Subsequently, Fleischman was also able to register multiple federal trademarks on "UMAMI CAFE," and "UMAMI BURGER." He is apparently now attempting to register "UMAMI CHIPS," and "UMAMI ENERGY" (for energy drinks).

But Fleischman has company.  Many other companies and individuals have been similarly attempting to register "UMAMI BEER", "UMAMI SUSHI", "UMAMI OYSTER", and "UMAMI TSUNAMI" (for condiments).

The recent battle in Austin over use of the word is clearly not the end of the conflict. Even though Judge Sparks denied Fleischman's bid to stop Umami Mia Pizzeria, that is only a preliminary decision.  A full trial on the merits is expected in 2014.

Wednesday, August 21, 2013

Are the Boy Scouts of America Above the Law?

One of the more interesting pieces of "trademark trivia" is that the Boy Scouts of America (the BSA) were granted a special protection by Congress nearly a century ago, and can now threaten and accuse targets of perceived trademark infringement without having to demonstrate any likelihood of confusion whatsoever.

The BSA is one of the nation's largest and most prominent values-based youth development organizations.  According to its website, the BSA provides a program for young people that builds character, trains them in the responsibilities of participating citizenship, and develops personal fitness.

Recognizing the unique position that the BSA offers to American youth, in 1919, Congress codified a special protection for the Boy Scouts of America, making it “a body corporate and politic of the District of Columbia with perpetual existence.”  The law further provides that  “[the BSA] has the exclusive right to use emblems, badges, descriptive or designating marks, and words or phrases [it] adopts.”

Because the Boy Scouts' "exclusive right to use" these marks is not part of the federal Lanham Act that governs trademarks (which was passed by Congress in 1946), the BSA is not governed by the "likelihood of confusion" standard that applies to virtually everyone else.

Indeed, in Wrenn v. BSA, 2008 U.S. Dist. LEXIS 91913 / 2008 WL 4792683 (N.D. Cal. Oct. 28, 2008), a California District Court ruled that the “BSA need not demonstrate the likelihood of confusion because it has been granted special protection by Congressional charter,” citing The Last Best Beef, LLC v. Dudas, 506 F. 3d 333, 339 (4th Cir. 2007) and S.F. Arts & Athletics, Inc. v. U.S. Olympic Committee, 483 U.S. 522, 531 (1987), accordBoy Scouts of Am. v. Teal, 374 F. Supp. 1276, 1278 (E.D. Pa. 1974) (enjoining use of “Sea Scouts”).

This piece of trivia is not purely academic.  Ask the “Hacker Scouts,”a non-profit organization that was recently threatened after receiving an overt cease and desist letter from the BSA that cited the special Congressional charter.

To be sure, the use of special Congressional exemptions from ordinary law is not unique to the Boy Scouts.  Major League Baseball, another storied American institution, enjoys an odd exemption from federal antitrust laws, and of course, Congress itself is exempt from most laws that apply to everyone else, such as the Fair Labor Standards Act, the Civil Rights Act, and laws against insider trading.

Tuesday, August 20, 2013

President Obama's "IP Czar" Steps Down After Four Successful Years


Victoria Espinel, President Obama's "IP Czar," has stepped down from her role four years after she was confirmed by the Senate as the U.S. intellectual property enforcement coordinator.

Until the President nominates a successor who is confirmed by the Senate, Howard Shelanski, the administrator of the office of information and regulatory affairs at the Office of Management and Budget, will serve as acting IP coordinator.

Espinel's position had been created by the Pro-IP Act, signed into law by President George W. Bush in 2008.  The position was intended to serve as a liaison and coordinator for the wide variety of federal, state and local agencies involved in intellectual property matters.  

Espinel's efforts to improve coordination of law enforcement efforts and private-public partnerships were uniformly lauded by stakeholders including the U.S. Chamber of Commerce, labor unions and consumer groups.  In the most recent 2013 Joint Strategic Plan on Intellectual Property Enforcement, Espinel had been a proponent of strengthening IP enforcement through international coordination and encouraging "best practices" by intermediaries such as search engines, advertisers and payment processors.

Monday, August 19, 2013

Chinese Car Company Seeks to Trademark "SNOWDEN"


HYLX, a small Chinese electric car technology company has reportedly submitted formal applications to register the name “SNOWDEN” as a commercial trademark in both Chinese and English language characters last week.
Zhu Hefeng, the company’s manager and the trademark applicant, reportedly said that he thought that "Snowden" would be the perfect name for the company’s new top secret technology that is currently in development and will, says the company, change the market for environmentally-friendly cars.  
No word from Edward Snowden on whether he will object to the trademark applications, but Snowden may have his hands full fighting America's intelligence establishment’s attempts to have him extradited to face trial for treason.
The article doesn't report on HYLX's efforts to register the trademark in the United States.  Snowden is already a federally registered trademark in the U.S. for wine.

"Pirate Joe": Innocent Victim or Trader Joe's Nemesis?

An interesting set of legal issues has emerged in a trademark case arising out of conduct occurring in Vancouver, British Columbia. The popular supermarket chain Trader Joe's Company apparently does not operate any retail stores in Canada, but has 390 grocery stores in 30 states, including 14 in the state of Washington.

Consequently, each week, current Vancouver/former San Francisco resident Michael Hallatt drives his van across the international border to Seattle, Washington to purchase several thousand dollars worth of genuine Trader Joe's merchandise.  He then drives back to Vancouver and resells the goods at his own shop "Pirate Joe's", for a profit.

Trader Joe's has now filed suit against Hallatt in federal district court in Seattle, claiming that his conduct amounts to trademark infringement and unfair competition with the supermarket chain there.

Hallatt's lawyer has moved to dismiss the complaint on the basis that the complained-of conduct is occurring entirely outside of the United States, is having no clear impact on U.S. commerce, and is therefore wholly outside of the U.S. federal courts' jurisdiction to regulate.

There are several quirky legal issues here.

Generally speaking, even conduct occurring outside the United States can have some effect on U.S. commerce, and could be lawfully regulated by federal courts.  For example, if some Vancouver residents were ordering online from Trader Joe's, but instead shop at Pirate Joe's, that allegation could have sufficient impact on the supermarket chain to sustain a possible cause of action for trademark infringement.  However, Trader Joe's website does not seem to offer any shipping options to British Columbia.  This threshold issue requires resolution.

Further, there may be an even deeper problem with Trader Joe's allegations of trademark infringement.

Typically, once an authentic item is sold for the first time, the intellectual property owner loses all right to control any further sale or redistribution of that item, regardless of whether the further sales occur within or outside of the U.S.

It is this "first sale" or "exhaustion" doctrine that permits both casual sellers on eBay or Craig's List, as well as secondhand antique shops and used car dealers to exist, without constant fear of being sued for patent, copyright or trademark infringement.

Since trademark laws exist primarily to protect the public from confusion, as long as the consumer is fully aware that he is not purchasing an original item from an authorized retailer, there is generally no trademark infringement or unfair competition occurring.  Hallatt noted in interviews that he posts large, conspicuous disclaimers so that customers in his store are aware that he is not operating a legitimate, authorized "Trader Joe's" establishment.

Matters get even more complicated once you add international borders to the mix.

Authentic items that are sold outside the United States and then imported for resale are often called "gray market" goods.  Gray market goods can present significant problems for those brand owners who have different quality control standards abroad as compared to the United States.  

For example, aspirin packaged and intended for sale in Mexico will be labeled differently (and may even have different dosages) than those bottles which are intended for U.S. markets.

When school text books were at issue, Justice Stephen Breyer writing for a 6-3 majority of the U.S. Supreme Court in March 2013, held that once the school textbooks were sold overseas, they were free and clear to be resold within the U.S., labeling notwithstanding.  This gray market would likely have an impact of lowering the prices of textbooks.

But here, the "gray market" is essentially operating in reverse:  Hallatt is traveling to the U.S. to purchase goods and reselling them in Canada, not vice versa.

In this context, even if Hallatt's sale of Trader Joe's goods to Vancouver residents could conceivably cause some kind of consumer confusion as to source, it is unclear how his conduct is having any appreciable impact on U.S. commerce, in light of the first sale doctrine.  

In other words, how is Trader Joe's actually injured if, instead of a Vancouver resident driving to Seattle, he instead essentially just pays a nominal fee to Hallatt to do it for him?  

In both cases, Trader Joe's is selling the same merchandise:  Hallatt is just an unauthorized middleman.  Assuming there is no confusion, Trader Joe's appears to be unharmed.

It will be very interesting to see how the district court in Seattle ultimately rules.

Friday, August 16, 2013

Ironically, "Blurred Lines" of Copyright Law Lead to Litigation

Summer 2013's hottest pop single "Blurred Lines" has become quite a phenomenon.  Its primary vocalist and author, Robin Thicke is the son of Alan Thicke, of the popular family television sitcom Growing Pains.

The song features controversial lyrics about the lack of clear boundaries that have been called "rapey" by feminists, as well as an R-rated music video. The video for the song was released on March 20, 2013, and was made in two versions; the first video features models Emily Ratajkowski, Jessi M'Bengue, and Elle Evans being topless, the second features them covered.



The covered version on YouTube (embedded above) has reached nearly 138 million views. However, the topless, R-rated version of the video was removed from YouTube on March 30, 2013, for violating the site's terms of service regarding nudity.  On Vevo.com, the R-rated version has reached nearly 11 million views.

The song itself has been a worldwide hit, topping the charts in Australia, Canada, New Zealand, Ireland, Germany, the Netherlands, Poland and the United Kingdom, as well as the top ten in Belgium, Denmark, Lithuania, France, Iceland, Italy, Portugal and Switzerland. As of July 17, 2013, it is the second best-selling single of 2013 in the UK.

The song features a catchy beat and chorus, clearly reminiscient of Marvin Gaye's 1977 classic "Got to Give it Up":



Thicke apparently admires Marvin Gaye's style and music, and went so far as to admit that it inspired him in this instance, but denied overtly sampling Gaye's musical compositions when writing Blurred Lines.

When asked by Yahoo! Music's Billy Johnson Jr. about the notable similarities between "Blurred Lines" and Gaye's song, Thicke said "[t]here is no sample." But he admitted, "[d]efinitely inspired by that, yeah.  All of his music ... he's one of my idols."

Sampling is the act of taking a portion, or sample, of one sound recording and reusing it as an instrument or a sound recording in a different song or piece.

Hearing the similarity and likely believing that Gaye's music was sampled without permission, Gaye's family apparently demanded a royalty from Thicke and his co-authors, which they refused to pay.

After reaching an impasse, Thicke and his co-authors pulled the trigger first, suing Gaye's family in federal district court in California this week, seeking a declaratory judgment that the song does not infringe upon Gaye's copyrights.

“There are no similarities between plaintiffs’ composition and those the claimants allege they own, other than commonplace musical elements,” the suit contends. “Plaintiffs created a hit and did it without copying anyone else’s composition.”

Invocation of declaratory judgment jurisdiction is typical when it becomes clear that suit is inevitable, and when an actual case or controversy exists between the parties, based upon the totality of the circumstances.  Assuming Gaye's family asserted a clear claim of copyright infringement and demanded a royalty, and assuming that no ongoing discussions were occurring, Thicke may have been entitled to file a preemptive suit first.

Procedural wrangling aside, in any event, the underlying legal test remains the same. Did Thicke and his co-authors cross the line from inspiration to infringement?

Ironically, that line is rather blurry in this instance.

Sampling an identifiable and substantial portion of Gaye's song would likely lead to a finding of copyright infringement. Thicke has (so far) expressly denied that any form of sampling whatsoever occurred, claiming that the similarities were from simply borrowing "commonplace musical elements."  That distinction is a matter of degree, and will depend upon a close comparison of the two songs.