What is Swedish-furniture maker IKEA's trademark worth?
The official price in 2012 is 9 billion euros, or 11.1 billion dollars.
That's how much the trademark was valued during a recent transaction where it was assigned to one of IKEA's subsidiaries.
Ikea is a family-owned company and was founded in 1943 by Ingvar Kamprad. At the age of 86, Kamprad is still actively involved in the business.
Believe it or not, IKEA is not the most valuable brand in Sweden.
The clothing retailer Hennes & Mauritz (H&M) ranks first with its trademark estimated at 15 billion euros, or 18.5 billion dollars.